Despite all our distractions, the TV is still king of media

avatar

Posted by Tim Guest

Editor

September 7th 2011 at 10:00

Categories

Technology & Communication

Share

Despite all our distractions, TV is still king

Even though we face constant distractions from computers, smart phones and games, TV continues to rule the roost in the family home, according to new research.

The State of the Media Democracy survey from Deloitte revealed that 71 percent of those surveyed still rate watching digital TV on any device among their favourite media activities.

The survey also shows that live viewing on a home TV continues to be the most usual way people watch their favourite programmes. In addition, 86 percent of those surveyed said that TV adverts still have the most impact on their buying decisions.

Many people thought that the rise of the internet, mobile devices and social media would eventually kill of TV viewing, but this research states the opposite – that all of these new technologies and ways of communicating are enhancing our television viewing experience, driving us to watch first-run programs and live events when they’re first shown.

The survey also reveals that nearly three-quarters of respondents multi-task while watching TV – with 42 percent surfing the net, 29 percent talking on the phone, and 26 percent sending instant messages or text messages.

You only have to jump on Twitter when a popular show is being broadcast to see this in action – hundreds of people discussing the show as its being broadcast. So rather than the internet and social media taking away from TV, it’s helped to make it a more communal experience.

What do you think of the results? Do you multi-task while watching TV? Let us know below.

Related Articles

More articles by Tim Guest

Comments

Please leave your comments using the box below. Learn more

BT is not responsible for any external content or links uploaded by users of the site. Nor does the presence of information or links about other parties' products or services confer any form of endorsement of another party's products or services by BT. Please visit the BT Life user guide for more information.