Pleasure Seeker, Study Bug or Home Hub – which type of web user are you?

As part of a major survey, we have worked with psychologist Corrine Sweet to create six online character types that illustrate the relationship between people and the online content they consume. But which type of web user are you?

The survey, for BT Infinity broadband, found that almost a quarter of the nation (23%) are Home Hubs – the person with the main household responsibilities, these practical and focused individuals are the highest percentage typology.

This is equal with a more surprising type; the Study Bugs (23%); these conscientious users are keyed into the net being a wonderful resource to aid learning and expand their knowledge. Here are the full results of the survey:

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<br /> <a href="http://www.productsandservices.bt.com/consumerProducts/displayCategory.do?categoryId=CON-TOTAL-BB-R1&s_intcid=con_intban_Infographic_SMDivide" target="_blank"><img src="http://www.btlife.bt.com/wp-content/uploads/2012/05/bt-typologies-01e.jpg" alt="BT Infinity broadband study: which type of web user are you?" width="500" /></a><p style="font-size: 10px;">Brought to you by <a href="http://www.productsandservices.bt.com/consumerProducts/displayCategory.do?categoryId=CON-TOTAL-BB-R1&s_intcid=con_intban_Infographic_WebUserType">BT Broadband</a></p>

• How do you use the web? We surveyed users & psychologist Corrine Sweet created six ‘character types’ from the results Tweet this >
• 23% of web users surveyed are ‘Home Hubs’: security conscious, practical, focused & tech savvy Tweet this >
• 23% of web users we surveyed are ‘Study Bugs’ – mainly using the web to quench their thirst for knowledge Tweet this >
• Are you a Savvy Surfer? 17% of web users we surveyed are. They get the best bargains, deals, vouchers & more Tweet this >
• 12% of web users surveyed are Pleasure Seekers, using the web as escapism. Which type of web user are you? Tweet this >
• 7% of web users surveyed are Life Loggers, spending their time updating Facebook & Twitter. See the survey Tweet this >
• Only 1.2% of web users are ‘Next Steppers’, using the web to further their career & get new opportunities Tweet this >
• Which type of web user are you? We surveyed users & psychologist Corrine Sweet created six character types Tweet this >

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